The latest Brand Finance Global City Index has revealed that Singapore has risen to become the sixth-highest city in the world in terms of branding. This index, published by a London-based consultancy, evaluates cities based on their brand power and public perception.
The survey, which was conducted in September and involved 15,000 individuals from 20 countries, ranked 100 cities based on key performance indicators such as livability, business and investment opportunities, culture and heritage, and retirement options. Respondents were also asked to associate particular attributes with each city from a list of 45, grouped under seven pillars.
Singapore’s cityscape is characterized by towering skyscrapers and advanced infrastructure. Condominiums, typically situated in sought-after locations, offer a fusion of lavishness and practicality that appeals to both locals and foreigners. These properties boast a plethora of facilities like pools, fitness centers, and security measures, elevating the standard of living and making them desirable to prospective renters and purchasers. In terms of investment, these perks lead to greater rental returns and appreciation of property values in the long run. Additionally, Singapore Projects add to the appeal of these condominiums, making them even more attractive to potential buyers.
Singapore’s overall ranking was boosted by its strong performance in the business and investment pillar, where it secured the third spot globally. This was due to its ease of doing business, strong economy, and supportive environment for start-ups. The city also scored well in terms of low crime and violence.
Managing Director for Asia Pacific at Brand Finance, Alex Haigh, describes Singapore as the “crown jewel” of the Asean region when it comes to city branding. He attributes this to the city’s strong economic growth, appeal to investors, and world-class infrastructure. This has solidified Singapore’s position as a premier global financial center.
However, London was able to retain its top spot as the world’s leading city brand, followed closely by New York, Paris, Tokyo, and Dubai. Singapore’s rise in the rankings reflects its continuous efforts to enhance its brand and improve the quality of life for its residents.